THE CAREERS OFFICE

Charity:
This charity aims to empower disadvantaged students by helping them gain confidence in navigating work environments and applying for roles to reach their potential. It also assists employers in enhancing diversity, equality, and inclusion within their workforce by connecting them directly with these students. The charity organizes engaging introduction days where selected students meet employers, fostering mutually beneficial relationships.

Deborah approached us to design her new website for her new charity. Neither Deborah nor her trustees had an idea where to start. So, we opted to explore their competitors’ websites to understand what they liked and disliked about their layouts. At that time, the target audience was corporate businesses and it evolved to students also.

We created a mock-up for them to provide a clear idea of how it could look. This helped them in generating more content. Once the content was ready, we enlisted the help of our copywriter.
We opted to incorporate a gradient to blend the two colors of the logo, resulting in a vibrant and youthful layout.
The site is also easy to navigate.
As the build progressed, the audience evolved to include both corporate entities and students. We ensured that the site, designed to grow over time, would appeal to both demographics.

The Careers Office website has seen significant progress since its launch in early May. There has been a notable increase in organic search traffic, reflecting effective SEO strategies.
The site’s design appeals to both corporate clients and students, helping to reach and engage a diverse audience.
A workshop with St Mary’s University featured on the site was well received, further enhancing its reputation.
It is built to evolve over time, with regular updates planned to reflect the growth of the business. Additionally, it is being actively maintained for security, content updates, and SEO performance monitoring to ensure its continued success.