A SPLASH OF GREENERY
Business:
Outdoor/indoor gardening and houseplants business with a houseplants blog
Brief
A Splash of Greenery began as a humble blog dedicated to houseplants. Recognising an opportunity, the founder decided to expand her website into a local gardening business while maintaining the blog’s focus on indoor plants.
Restructuring the homepage was our first step, prominently showcasing their services, from garden landscaping to houseplant care, while relocating the blog to a dedicated page.
Approach
We incorporated the owner’s preference for a feminine aesthetic, tailoring the site accordingly.
The logo was thoughtfully designed, featuring a leaf from her favourite houseplant and a green color palette, symbolising growth and calm.
The home page changed to reflect the new services, but we left a carousel below which linked to the main blog page.
To boost visibility, we integrated their Instagram account, which is an essential step for SEO success. We recommended Google My Business for local visibility which brought in some new customers.
Results
The website has a touch of feminity, and the services and blog were easy accessible – which is paramount for SEO. We finished by providing comprehensive training on maintaining the site, and optimising images for responsive layouts.